What Exactly is Technical SEO — and Why is It So Important?

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What is Technical SEO?


Technical SEO is a subcategory of SEO that involves optimizing your website infrastructure so that it can be easily crawled and indexed by search engines. The Best Institute of Digital Marketing Institute teaches you everything about the technical components of your website such as sitemaps, page speed, URL structure, layout, site navigation, and more.


What is SEO?


First, let's recap what SEO is. In its most basic form, SEO is the process of optimizing your website for search engines.


Optimization in the context of SEO means:

  • Make sure search engines can access and index your website without any problem

  • Have high-quality content that matches the searcher's intent

  • Ensure that your website's structure is communicated to search engine crawlers appropriately.

  • Assist search engine spiders in comprehending your content's meaning (context).

  • Provide reasons for search engine algorithms to trust your website and rank it higher than other websites.


Why is Technical SEO Important?


There is no general plugin or trick that will help your website have the "perfect" technical SEO. With that said, there are a variety of things you can do that, taken together, can significantly improve your technical SEO and put you ahead of the competition.


Why do you want to prioritize technical SEO? Well, technical SEO is what lets search engines like Google know that you have a high-value website. After all, they primarily want to present users with the best possible results for their chosen keywords, and technical SEO is one way to ensure that your website meets those requirements.

 

Other Aspects of SEO that you may be familiar with Include:


On-page SEO - How your content is optimized for user experience and search engines, including keywords, headings, organization, meta titles and descriptions, and more.


Off-Page SEO - SEO factors that happen outside of your site and affect your ranking. Inbound links, or links to your pages from other websites, are the most important off-page SEO factor.


Technical SEO Completes the Trio - Without the technical elements, search engines cannot access your site at all, which kills your chances of ranking in the first place. Make sure the technical aspect is as good as possible. Then you're ready to dig in and win with your on-page and off-page SEO.


What Characteristics Mark a Website that has been Technologically Adapted?


There are Some Key Features of a Technically Optimized Website, Including:


1. High Performance


Digital Marketing Expert in Pune, guide you to Stellar performance is why the important feature of a technically optimized website. Performance encompasses your page load time (an ideal load time for websites is typically less than two seconds), the cascading of your pages (the order in which page components are put together during load), the responsiveness of commands, and the ease of use of your website. Some page speed metrics worth tracking and optimizing for include:


2. Crawlability


Crawlability refers to the ease with which a search engine exploration robot, such as a spider or crawler, can navigate and interpret your website. When you technically optimize your website for search engine crawling robots, you greatly increase the chances of expanding your site's audience. The following aspects of a technically optimized site contribute to its crawlability:


3. Indexing


Indexability is a critical component of ensuring spiders and crawlers can easily access your website. Indexability is frequently modified and implemented using a set of codes. Checking pages for non-index tabs, monitoring your robots.txt files, and testing your canonical tags are all steps you can take to ensure your site's indexability.

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