Why It's Important to Use Google Analytics for Digital Marketing

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What is Google Analytics?


Google Analytics is a free web analytics service that offers basic analytics tools and statistics used for Search Engine Optimization (SEO) and marketing. The performance of the website and information about its visitors are monitored and analyzed using Google Analytics.


Google Analytics integrates well with other Google services, and if you use other Google-based services for marketing, GA will be essential to track their performance. Only with web data and knowing exactly how your actions work can you increase the return on investment for your website and business.


If you have a business you must need a website and knowledge of google analytics. If you aren't aware of the importance of a website and google analytics then a Digital Marketing Training Institute helps you to learn all the things that are required to make your business targeted to people.

 

Why You Should Use Google Analytics for Digital Marketing

 

Digital marketers can customize their own Google Analytics dashboards or work with pre-existing templates. Digital marketers can then easily incorporate these dashboards into their day-to-day web data analysis efforts.


In the past, digital marketers often had to track and analyze web data themselves. This meant that business users needed to dedicate significant time and resources to extracting web data and effectively evaluating that information.


And if digital marketers are successful, they will need to share their findings with peers and superiors in the business.

 

How to Set Up Google Analytics for your Organization


Set up a Google Analytics account. If you have a Gmail or YouTube account, you may already have a Google account, but we recommend that you create one specifically for your business.


  • Sign in to Google Analytics. After creating a Google account, you need to go to www.google.com/analytics. You can then register and create a new Google Analytics account from there.


  • Give your account a name, we recommend your company name.

  • Name the website you will be tracking. If your company operates multiple websites, this will be crucial.

  • Enter your website URL.

  • Select a category, such as health, beauty, fitness, and more.

  • Select your time zone.

  • The next step is to decide which information you want to give Google. We believe that the more information they have, the more it helps them develop new reporting features.

  • Agree to their terms of service.

  • Go to the page where you will receive your website tracking code. This will need to be done on every page of your website. For this reason, we recommend placing it in the header of your site.

  • You must include this tracking code on your website. If you don't feel comfortable doing this, you can take a code snippet and send it to your developer to add it.


Conclusion

 

And remember, Universal Analytics is being replaced by GA4 in July 2023. The sooner you know and set up your GA4 account, the better prepared you are for the Universal Platform (and all your historical data) to eventually disappear.


If you need more help with your website's Universal Analytics or GA4, you can contact our data expert John Paglio to discuss how we can help you succeed!

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